Event marketing on social media has always been a very easy way to reach a desired amount of the right audiences for your event. TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right attendees.
Integrating TikTok as your event marketing tool can be a great deal for your event’s social media marketing campaign and retrieve exceptional results than any other social media network ever does for your event.
In this post, Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level.
This covers everything you need to know to find and sell to your most ideal event clients and attendees.
STEPS TO CONSIDER WHILE PROMOTING EVENTS ON TIKTOK.
- PARTICIPATE IN VIRAL TREND:
Asume your goal is to reach more audiences instantly, participating or making content inspired by viral trends can be your hotbed.
TikTok is well-known for being a hotbed for popular trends or challenges that frequently go viral, said Usmani. The most popular TikTok challenges involve participants lip-syncing or dancing to a certain song. Participate in the challenge if it is relevant to your event in order to capitalize on the viral publicity!
When a viral trend emerges, the attached hashtag will appear in this topic feed, moving higher up the feed as it gains popularity. This of course means more users will be engaging with this topic or trend and, as such, the view count of your video is likely to substantially increase.
- CREATE YOUR HASHTAG/ CHALLENGE
While almost everything on TikTok revolves around following trends and seeking inspiration on the For You Page, it can also be about attempting new things and coming up with unique ideas.
Rather than partaking in a pre-existing trend, why not look to create your own by creating your own hashtag challenge? By coming up with a fun and creative topic for a video that your audience wants to get involved in, you’re essentially creating brand ambassadors from your own followers, who’ll post videos using your hashtag that will expand your reach to all of their followers too.
With this in mind, it’s best to make this hashtag challenge relevant to your event. For example, if you’re putting on a music event, you could create a dancing challenge to one of your headlining act’s song , include the hashtag, make challenges accessible to people in any location, and don’t be afraid to post your trend idea multiple times. Even if you don’t want to create an entire dance routine or activity, start small by making a sound that you use over your event footage that many other people would also enjoy using.
- COLLABORATE WITH TIKTOK INFLUENCERS.
Just like every other social media platform, influencer’s marketing works here too for your event promotion and marketing. For event businesses, you can aim to find other influencers that have a symbiotic relationship with your company. Influencers would create a trustworthy word for your business, product, service, or even for your event, making your audience confident enough to believe in what you sell and provide to them.
You can collaborate with the influencers who create similar content or are popular among your target audience. TikTok’s famous event planners and caterers are great examples of this.
The major advantage of influencer’s marketing is that your event promotions will reach their fanbase that boost your event with millions of audience, maybe even in less than an hour.
- ADD YOUR OWN SPIN ON POPULAR VIDEOS.
Adding your own touch on a popular trend might be just as beneficial. There’s no need to reinvent the wheel. If you’re not sure where to begin, you can take any current trend and add something unique to it. Example: a lip sync challenge, you can change it into a dance challenge buy adding some beat to it.
You don’t have to start from the beginning every time. You also don’t have to do it the same way it’s done.
- TRY TIKTOK PAID ADs .
Before you can start advertising whatever on TikTok, you first need to register as a TikTok Business account. They only need basic information such as email and name to verify that your business is legitimate. It will take TikTok about 24 hours to review and approve your new account. Once approved, you can start publishing ads!
The mixture of organic and paid ads is a winning strategy for any social media platform. Whether you’re starting your marketing campaign fresh or need extra support on an existing strategy, TikTok offers a variety of paid ads you can use to market your events business.
There are five types of paid ads on TikTok: TopView, Branded Hashtag Challenges, Branded Effects, Brand Takeover, and In-Feed Ads. While you can use a combination of all five types to advertise your event or event business, you’ll likely want to focus on using ad types that work best for the various event marketing stages.
TopView and Brand Takeover ads command attention by using full-screen displays, which are great for selling tickets. Branded Hashtag Challenges and Branded Effects tailored to your event style are useful for engaging audiences during single or multi-day events.And In-Feed ads can be used to keep the post-event hype up as you get ready to announce next year’s presale.
If you’re using TikTok as a means of event Promotion for your events, make sure you stay up to date since TikTok continually changes its offerings.
- RUN A HASHTAG CONTEST.
Great ways to incentivize audience event participation is by running giveaways, featuring users on your other social media accounts, and through engaging social media challenges.
Hashtag contests with incentives like discounts on tickets for first 100 uploads, or any other “exclusive offer”, can be a great deal for your event marketing. It will not only encourage your audience to create hashtag posts but it will also rapidly grow the number of ticket sales (which can be a major goal of your event marketing).
Hashtag contests are a popular social media marketing strategy, regardless of whether you promote your event on Twitter, Instagram, or TikTok. Running a hashtag campaign entices your audiences to take part and show their creativity through unique content creation.
Another impact of hashtag campaigns is that it will create an influential effect on a larger audience, encouraging them to impulsively create content using your event hashtag.
Make sure to design an intriguing hashtag for your event; otherwise, your hashtag contest may not receive the results you expected.
- USE THE TIKTOK LIVE STREAM FEATURE..
People love interactive TikTok live sessions. and it has already grown into a significant market all over the world. People make money from it and it’s a really great way to tell people more about your upcoming event.
Even if you’re an event business or doing an event for a company that offers services but not goods, live streaming can be a lucrative way to sell tickets, event merchandise, and many more.
- BE ORGANIC.
The main thing that separates TikTok from other platforms like Facebook and Instagram is that TikTok users expect organic, user-generated, and produced content.
The content that performs the best are videos that aren’t polished or staged, but rather act as if they were filmed hand-held and from the POV of someone experiencing the event firsthand.
Have an event goer put together some clips of them going through the event and then add native text and graphics. Something like that will gain a lot more impressions than a professionally produced video that is uploaded to the platform.
- TARGETING THE RIGHT AUDIENCE ON TIKTOK.
TikTok algorithm often feels a bit random. But there are, in fact, many ways to train the app to better understand who your intended audience is so it can push your content to their feeds.
Finding the right set of audience should be your first approach to begin your event marketing on TikTok. The large chunk of the audience, around 41% of TikTok users are between 16-24 years of age. If your target audience lies in this category then no doubt TikTok is a jackpot for your event campaign.
One of the fastest ways to get discovered on potential event clients and attendees’ TikTok is to find applicable subcultures through hashtags. By finding these through the search bar, you can learn about the content that fits with your brand’s beliefs while also training the algorithm to associate your account with these words. Besides that, creating a compelling content strategy around these keywords is essential to both reaching out to and cultivating a truly authentic connection with your audience.
Research for your target audience based on the demographics, locations, and interests. If TikTok is where your audience resides, then no one stops you from making succesful event marketing campaign.
- REPOST USERS’ VIDEO ON YOUR TIKTOK PAGE.
Reposting user-generated content or videos on your TikTok keeps the content fresh on you and your followers’ feed, helping you keep your audience engaged with your event marketing campaign.
Additionally, reposting enhances your event marketing with authenticity, building rapport, and enticing followers to become part of your event.
It’s no surprise if we say TikTok is more result-driven when it comes to reaching a more active audience, boosting awareness, and building a connection with your audience. For event marketers and social media enthusiasts, TikTok is a crucial platform for promotional strategy.
With a growing number of active audiences, TikTok is a profitable platform to derive desired results for your marketing campaigns.
TikTok is an all-one solution platform to reach a wide audience to keep the target audience engaged with your promotional campaigns. Let utilize the potential of TikTok for your event marketing campaigns. Boost awareness, ticket sales, and audience engagement with just one platform.
If you have not yet used TikTok for your event promotions, now is the time to add TikTok to your agenda. Expand your event marketing with TikTok & more tools to retrieve some exceptional results with the best return on investment.