Planning events can be a bit overwhelming irrespective of the size and budget. Organising event in Nigeria, especially in big and busy cities like Lagos, Ibadan, and Abuja, requires a more tactical approach but here are some guidelines to make your event less stressful and successful.
- VISUALIZE THE EVENT
- CREATE A BUDGET
- BUILD A TEAM
- CHOOSE VENUE AND DATE
- PLAN THE PROGRAM
- CONFIRM SPONSORS, SPEAKERS AND EXHIBITORS
- CREATE MARKETING AND PROMOTIONAL PLAN.
VISUALIZE THE EVENT :
Before jumping right into the logistics like venue or speakers, you should spend some time identifying the purpose of the events. What do you really want to achieve?
Who are the people you want in your event? How do you plan on entertaining them? Outline them down, let’s move you along into the next stages of planning.
CREATE A BUDGET :
Creating a budget is an essential early step in event planning that helps to clarify other aspects of your plan. Your budget should detail all possible expenses, income, sponsors and contingent expenses.
You should also map out your line item costs to gain an understanding of how your budget will be dispersed across your needs, especially in Nigeria where prices of goods/services tend to fluctuate a lot. Try as much as possible to make an inquiry of items before concluding your budget.
Just remember to keep an accurate budget that reflects any changes or updates you make along the way.
BUILD A TEAM :
For small events, you may personally be handling many or all of the tasks. However, for large events, it takes an organized team to execute the production.
If you are building a team from the ground up, it’s important to designate roles early on to ensure accountability. With a team in place, you’re ready to create an event project plan.
Create a timeline of things to be done or goals to be accomplished and set a deadline.
CHOOSE VENUE AND DATE :
Choosing your venue and date for your event are two major considerations that will shape the rest of your project plan. Start researching venues as early as possible. The event marketplace is crowded, so finding a time when there will be venue availability is important.
When deciding on a venue, a lot of work is required especially in Lagos. Once you have the budget and the insight of how the event would look like, you would be able to determine the best venue. You can also save a considerable amount of time by first listing out venues that suit your budget.
PLANNING THE PROGRAM :
Set your agenda as early as possible! Is there a keynote speaker? Is your event going to be during the day or a night party? What type of music do you want to be played by your DJ?
Will there be vendors managing all expenses that would go with it? or also setting up technical support that would facilitate all aspects, transportation, and accommodation (if necessary).
CONFIRM SPONSOR, EXHIBITORS AND SPEAKERS :
Hosting a large-scale event, you’ll most likely want to get others involved to offset costs and showcase multiple voices from the industry.
Speakers, sponsors, and exhibitors are common ways to add value for your attendees and can offset costs.
CREATE MARKETING AND PROMOTIONAL PLANS :
Every successful event has a marketing and promotion plan to spread the word and drum up excitement. But where do you start?
There are many different ways to go about marketing your event, from social media and blogging to online advertising and even billboards but whatever you do choose, each tactic should be a strategic element of your marketing plan, and here is where TRENDMYEVENT comes in we handle all your marketing and promotions with the best and most Intelligent hand in the industry.
However your choice of event, these few guidelines would navigate you to develop some new strategic elements which would favor you during your event preparation. Once you’ve done all these, be sure to have a successful event. Our DM and email are always open to help you handle your event for success.
